Title: Green technology as a means towards sustainable living and initiatives taken by start up firms in India

Authors: Sarah Ahtesham

Addresses: Jamia Millia Islamia University, Delhi 110025, India

Abstract: Globalisation has lead to technological advancements and vice versa. Such advancements also contribute towards industrialisation and placing developments at the top gear. Lately we have realised the extent to which the environment quality is getting deteriorated, mostly as a resultant of over utilisation of natural resources. Sustainability is a more talked about topic in any environmental conference today. The fact being realised is that the key to a normal survival would be a change in our attitudes while not just talking about sustainability but also practicing it. One key aspect of practically implementing sustainability initiative would be green technology. Such technologies are characterised by green or clean way of operating that involves recycling, energy efficiency, renewability, health concern etc. This paper reviews green technology from view point of adaptability and makes an analysis of start up firms in India focussed on the idea of green technology as a means of operation and the benefits derived henceforth.

Keywords: environmental protection; green production; green technology; manufacturing; start-ups; sustainability.

DOI: 10.1504/IJPSPM.2024.138044

International Journal of Public Sector Performance Management, 2024 Vol.13 No.3, pp.443 - 452

Received: 08 Apr 2020
Accepted: 22 Jul 2020
Published online: 18 Apr 2024 *

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