Title: Moderating effects of gender, entrepreneurship education, and parent's profession on start-up intentions: a theory of planned behaviour-based approach

Authors: Sarika Sharma; Shreya Virani

Addresses: Symbiosis Institute of Computer Studies and Research, Symbiosis International (Deemed University), First Floor, Atur Centre, Gokhale Cross Road, Model Colony, Pune, 411016, India ' Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Survey #231, Near Lunkad Gold Coast, Viman Nagar, Pune, 411014, India

Abstract: Start-up intention is the cognitive state prior to decision to launch a start-up company or business. The purpose of this paper is to develop a conceptual model based on the theory of planned behaviour (TPB) and to empirically test this proposed model in explaining the entrepreneurial intentions of individuals towards start-ups. Three constructs from TPB namely attitude, subjective norms, and perceived behaviour control are included in this model. The paper also explores the moderating role of gender, entrepreneurship education, and parent's profession on these three constructs. The empirical data is collected from students pursuing their higher education at leading universities in India. The conceptual model is tested with first order confirmatory factor analysis. Structural equation modelling (SEM) approach is used for regression and path analysis. Some of the findings of the study were consistent with TPB, while others were not. The moderating effects were also presented in the paper.

Keywords: start-up intention; theory of planned behaviour; TPB; gender; parent's profession; entrepreneurship education; structural equation modelling; SEM.

DOI: 10.1504/IJBG.2024.138018

International Journal of Business and Globalisation, 2024 Vol.36 No.4, pp.429 - 451

Received: 07 Feb 2020
Accepted: 07 Jun 2020
Published online: 17 Apr 2024 *

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