Title: Workplace ostracism on employee creativity: the moderating role of knowledge sharing behaviour in insurance companies

Authors: Md. H Asibur Rahman; Chowdhury Ummeh Kulsum; Saiful Anis Muhammad Sagir

Addresses: UC Business School, University of Canterbury, Christchurch, New Zealand; Department of Business Administration-General, Faculty of Business Studies, Bangladesh University of Professionals, Mirpur Cantonment, Dhaka-1216, Bangladesh ' Department of Management, University of Chittagong, Chittagong University Rd, Chittagong 4331, Bangladesh ' Bangladesh Military Academy, Bhatiari, Chattogram-4315, Bangladesh

Abstract: This study, one of the first of its kind, investigates how knowledge sharing behaviour moderates the relationship between workplace ostracism and employee creativity. Utilising quantitative methods and structural equation modelling, it examined these relationships. Data were collected from 200 employees across organisational levels in the Bangladeshi insurance sector. Results indicate that ostracism inversely affects creativity. Notably, knowledge sharing significantly diminishes the ostracism-creativity link, underscoring its moderating influence. These findings offer organisations valuable insights for enhancing workplace creativity through increased knowledge sharing. Implementing these outcomes could elevate employee experiences and the overall productivity of companies. Furthermore, this research advances literature by exploring how knowledge sharing, grounded in the conservation of resources theory, moderates the impact of workplace ostracism on employee creativity. Study limitations include a relatively small sample size, potential social bias, and cross-sectional data, which temper generalisability. To deepen understanding, future research should investigate these dynamics in diverse contexts.

Keywords: knowledge sharing; workplace ostracism; creativity; insurance companies; Bangladesh.

DOI: 10.1504/IJWI.2024.137876

International Journal of Work Innovation, 2024 Vol.5 No.2, pp.183 - 204

Received: 27 Jun 2023
Accepted: 31 Jul 2023
Published online: 05 Apr 2024 *

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