Title: Environmental values mediate the relationships between the selected factors and the green entrepreneurial switching intentions

Authors: Manoj Kumar Mishra; Sunil Kumar; Akanksha Upadhyaya

Addresses: School of Management, OP Jindal University, Raigarh, India ' GITAM School of Business, GITAM University (Deemed), Visakhapatnam, Gandhi Nagar, Rushikonda, Visakhapatnam, Andhra Pradesh, 530045, India ' Jagan Institute of Management Studies 3, Institutional Area, Sector-5, Rohini (Near Rithala Metro Station), Delhi-110085, India

Abstract: Environmental values influence entrepreneurial switching intention. Understanding what drives green entrepreneurship is essential to effective regulation and environmentally responsible business. This study combines entrepreneurship, environmental psychology, and sustainable development. Environmental values affect green entrepreneurial switching intention and antecedents such as knowledge, experience, warm glow, market opportunity and personal innovativeness. This study will illuminate green entrepreneurial switching intention's psychology. The paper promotes green entrepreneurship by governments, environmental groups, and schools. Stakeholders can create sustainable entrepreneurship interventions and laws by recognising the importance of knowledge and expertise, warm glow, market opportunity, and personal innovativeness in shaping environmental values and entrepreneurial objectives. This study explores green entrepreneurship switching intention psychology. Environmental values mediate green entrepreneurial switching intention and antecedents to enable environmentally sustainable enterprise.

Keywords: environmental values; green entrepreneurial switching intention; GESI; warm glow; WG; personal innovativeness; market opportunity; MO.

DOI: 10.1504/IJWI.2024.137826

International Journal of Work Innovation, 2024 Vol.5 No.2, pp.143 - 163

Received: 29 Jun 2023
Accepted: 18 Jul 2023
Published online: 05 Apr 2024 *

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