Title: Study from home: modelling the factors facilitating online education during and post-COVID-19

Authors: Sabikun Nahar Bipasha; Md. Tanvir Alam Himel; Tama Saha

Addresses: Department of Marketing, Comilla University, Cumilla – 3506, Bangladesh ' Department of Marketing, University of Dhaka, Dhaka – 1000, Bangladesh ' Department of Marketing, Comilla University, Cumilla – 3506, Bangladesh

Abstract: This study focused on the effectiveness of the online education system at the tertiary level of one of the fastest growing economies in the world, namely Bangladesh. The main objective of the study is to examine different facilitating factors of the online education system from the perspective of university students. To acquire the objective, primary data were collected by surveying the respondents (n = 339) through a close-ended questionnaire. An explanatory research was used to analyse the data; performed reliability and validity tests; generated frequency and percentage tables, and measured the structural equation model using SPSS and Smart-PLS software. The results showed that convenience, ease of participation, computer literacy, ease of access and navigation, and cost-effectiveness have a significant positive relationship with the online education system. The findings of the paper may inspire the universities as well as the students to adopt the online education system in the new normal era. Online learning not only enhances growth and sustainability in higher education but also contributes to sustainable development by minimising access barriers and ensuring navigation and cost-effectiveness. The findings of the study will aid in fostering a better educational and learning environment in universities.

Keywords: online education; synchronous learning; asynchronous learning; COVID-19 pandemic; information technology.

DOI: 10.1504/IJHES.2023.137518

International Journal of Higher Education and Sustainability, 2023 Vol.4 No.3/4, pp.227 - 250

Received: 12 Jul 2023
Accepted: 25 Oct 2023
Published online: 21 Mar 2024 *

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