Title: Social entrepreneurial intentions among Generation Z: understanding the role of university support and awareness in India

Authors: Hemantkumar P. Bulsara; Latika Sharma

Addresses: Management Section, Department of Mathematics and Humanities, Sardar Vallabhbhai National Institute of Technology, Surat, Gujarat, India ' Management Section, Department of Mathematics and Humanities, Sardar Vallabhbhai National Institute of Technology, Surat, Gujarat, India

Abstract: When all nations worldwide face various societal issues such as violence, poverty, sickness, disability, and more, social entrepreneurship has lately been a popular employment and career option appealing to many individuals. The current study proposes antecedents of the theory of planned behaviour (TPB), perceived behavioural control and attitude toward behaviour to mediate the effect of awareness and university support on social entrepreneurial intentions. We questioned 330 students from carefully chosen universities of North-West India for this research using a structured questionnaire which was further analysed using Smart PLS 3.0. In the result, all the variables showed a significant and positive role in relation to social entrepreneurial intention except the subjective norm antecedent of TPB. This research highlights the importance of university support and the role of awareness in framing the intentions of young generations towards social entrepreneurship. The findings provide important insights for academics and policymakers, as well as suggesting implications for future study.

Keywords: university support; awareness; India; Generation Z; theory of planned behaviour; TPB; social entrepreneurial intention; SEI; attitude toward behaviour; ATB; perceived behavioural control; PBC; social entrepreneurship.

DOI: 10.1504/IJICBM.2023.136206

International Journal of Indian Culture and Business Management, 2023 Vol.30 No.4, pp.554 - 575

Received: 18 Jun 2022
Accepted: 18 Jul 2022
Published online: 22 Jan 2024 *

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