Title: Recreational activity and intention revisit: the role of destination personality, self-congruence and functional fit: the case of Mudurnu

Authors: Erdem Baydeniz; Marco Valeri

Addresses: Aydın Adnan Menderes University, Zafer, 09010 Efeler/Aydın, Turkey ' Faculty of Economics, Niccolò Cusano University, Rome, Italy

Abstract: This study aims to determine the effects of destination personality, self-congruence, and functional fit on revisit intention. At the same time, the importance performance matrix analysis (IPMA) is used to determine the level of participation of individuals in leisure and recreational activities. The research population consists of tourists visiting the city of Bolu Mudurnu in Turkey, and 406 questionnaires were analysed. The convenience sampling method was used in the research. Structural equation model was used to analyse the data. In this context, it was found that destination personality of the tourists participating in the research has a positive effect on self-congruence, functional fit and revisit intention, that self-congruence has a positive effect on functional fit and revisit intention. That functional fit has a positive effect on revisit intention.

Keywords: destination personality; self-congruence; functional fit; revisit intention; recreational activity; leisure; importance performance matrix analysis; IPMA.

DOI: 10.1504/IJWI.2024.136092

International Journal of Work Innovation, 2024 Vol.5 No.1, pp.80 - 98

Received: 06 Jun 2023
Accepted: 15 Jun 2023
Published online: 16 Jan 2024 *

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