Title: Influence of digital product convergence on the disruptive susceptibility of value networks and the disruptive potential: a replication case study of the German digital camera market

Authors: Eva Fritsch; Govinda Ahuja; Stefan Hüsig

Addresses: Kalrock Capital Management, 32 St. George Street, London W1S2EA, UK ' Innovation Research and Technology Management, University of Chemnitz, 09126 Chemnitz, Germany ' Innovation Research and Technology Management, University of Chemnitz, 09126 Chemnitz, Germany

Abstract: Convergence and disruption are often observed in digitalised markets however, the relationship between them is not well understood. This paper aims to analyse whether new-market disruptive innovation (DI) caused by a digital product based on convergence has any influence on the concepts of disruptive susceptibility (DS) and disruptive potential (DP). To achieve this, the frameworks created by Klenner et al. (2013) and Keller and Hüsig (2009) were used to analyse DS and DP of a digital innovation using the case study of the disruption caused by digital cameras by mobile and smartphone cameras in Germany. The results of this study indicate that the DS during the assessed period was low but at the same time, the innovation itself showed a high DP. DP performed well however, DS has shown to work only under certain boundary conditions, and hence, further analysis of these boundary conditions is needed in future studies.

Keywords: convergence; digital disruption; disruptive innovation; DI; disruptive susceptibility; DS; mobile phone camera; replication; technology forecasting.

DOI: 10.1504/IJTM.2024.135711

International Journal of Technology Management, 2024 Vol.94 No.2, pp.157 - 181

Received: 23 Feb 2022
Accepted: 03 Nov 2022
Published online: 03 Jan 2024 *

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