Title: Marketing strategies for intellectual economic growth in the "knowledge economy" based on advanced industry technologies 4.0: domestic production, transnational networking or international trade

Authors: Galina N. Semenova; Kirena G. Kelina; Sergei G. Vagin; Ekaterina A. Karelina

Addresses: Department of Accounting and Taxation, Plekhanov Russian University of Economics, Moscow, 117997, Russia; Department of Economics and Entrepreneurship, Moscow Region State University, 141014, Mytishchi, Russia ' Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), 119435, Moscow, Russia ' MIREA – Russian Technological University, 119454, Moscow, Russia ' Department of World Economy and International Economic Relations, Moscow State Technological University "STANKIN", Moscow, Russia

Abstract: The purpose of the paper is to justify the preferred marketing strategies of intellectual economic growth in the 'knowledge economy' based on advanced industry technology 4.0 for developed and developing countries. The originality of the paper is explained by the fact that it for the first time presents a view of intellectual economic growth in the 'knowledge economy' based on advanced industry technologies 4.0 from the point of view of corporate governance, not the government. The novelty of the paper is that it takes into account the experience of intellectual economic growth of both developed and developing countries. Applied recommendations are proposed to overcome the inequality of developed and developing countries and bring their rate of intellectual economic growth (digital competitiveness index) to the maximum possible with the current technological framework of 100 points: + 6.21% in developed countries and + 63.09% in developing countries compared to 2020.

Keywords: aid for trade; global market; economic empowerment; manufacturing innovation; industrial innovation; inclusive innovation; intelligent machines; marketing strategies; intelligent economic growth; industry 4.0.

DOI: 10.1504/IJTGM.2023.135605

International Journal of Trade and Global Markets, 2023 Vol.18 No.2/3, pp.217 - 229

Received: 31 Dec 2020
Accepted: 08 May 2021
Published online: 19 Dec 2023 *

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