Title: Do CSR practices improve firms' innovation capacity and performance: empirical evidence from Moroccan FDI in Sub-Saharan Africa

Authors: Firdaous Lebdaoui; Abdellatif Zouar; Youssef Chetioui; Hind Lebdaoui; Zainab Alhayki

Addresses: La Faculté des Sciences Juridiques, Économiques et Sociales, Hassan II University in Mohammedia, Morocco ' School of Business Administration, Al Akhawayn University in Ifrane, Morocco ' School of Business Administration, Al Akhawayn University in Ifrane, Morocco ' School of Business Administration, Al Akhawayn University in Ifrane, Morocco ' Department of Finance, Alasala Colleges, Dammam, Saudi Arabia

Abstract: This paper aims to investigate the impact of corporate social responsibility practices on firm performance among Moroccan firms operating in Sub-Sahara countries. We propose and test a thorough structural model incorporating different aspects of CSR and their effect on firm performance, with innovative capacity as mediator. Based on data collected from 200 managers, the study hypotheses were assessed using structural equation modelling. Our findings suggest a significant impact of CSR practices on performance. We also demonstrate a partial mediation of innovative capacities in the nexus between CSR practices and firm performance. This study's findings extend prior literature and suggest a number of theoretical and practical implication.

Keywords: CSR; firm performance; innovative capacity; FDI; SEM; Morocco.

DOI: 10.1504/IJEWE.2023.135474

International Journal of Environment, Workplace and Employment, 2023 Vol.7 No.3, pp.224 - 239

Received: 15 Jul 2023
Accepted: 05 Aug 2023
Published online: 14 Dec 2023 *

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