Title: The effect of affective food belonging and attitude on repurchase intention: Afyonkarahisar case

Authors: Erdem Baydeniz; Mustafa Sandıkcı

Addresses: Department of Tourism Management, Afyon Kocatepe University, Afyonkarahisar, 03030, Turkey ' Gastronomy and Culinary Arts Department, Afyon Kocatepe University, Afyonkarahisar, 03030, Turkey

Abstract: The present study aims to determine the effect of affective food belonging and attitude on repurchase intention. The research population consists of tourists who buy Turkish delight and Afyon cream, intangible cultural heritage elements of Afyonkarahisar province. The convenience sampling method was used in the research. In the research, the survey technique was used as a data collection method, and the questionnaires were applied to 425 tourists between December 2020 and May 2021 and 395 questionnaires were evaluated. According to the results of the research, it was determined that affective food belonging has a positive and significant effect on economic, cultural and social attitude; economic and cultural attitude has a positive and significant effect on repurchase intention, while social attitude does not have a positive and significant effect on repurchase intention. Sectoral and academic recommendations have been developed within the relevant research results.

Keywords: belonging; attitude; repurchase intention; tourist.

DOI: 10.1504/IJTP.2024.135430

International Journal of Tourism Policy, 2024 Vol.14 No.1, pp.19 - 36

Received: 19 Nov 2022
Accepted: 29 Mar 2023
Published online: 12 Dec 2023 *

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