Title: The contingency value of knowledge in new product creativity

Authors: Jie Yang

Addresses: College of Business, University of Southern Mississippi-Gulf Coast, 730 East Beach Blvd, Long Beach, MS 39560, USA

Abstract: This paper examined the impact of knowledge innovation on new product creativity in China|s High Technology industry. The results show that the knowledge innovation–new product creativity connection is contingent on reward system, top management support, technical skills adequacy and marketing fit. The findings suggest that top management support, technical skills adequacy and marketing fit moderate the relationship between knowledge innovation and new product creativity. The implications for China|s High Technology industry and further research have been discussed.

Keywords: knowledge innovation; knowledge management; KM; new product creativity; new product performance; high technology firms; high tech industry; China; new product development; NPD; reward systems; top management support; technical skills; marketing fit; technology management.

DOI: 10.1504/IJTM.2007.013529

International Journal of Technology Management, 2007 Vol.40 No.1/2/3, pp.101 - 113

Published online: 03 May 2007 *

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