Title: Indigenous perspective to Moroccan leadership values in the 2022 FIFA World Cup context: a grounded-theory approach

Authors: Mouna Hajjaj; El Hassania Rahou

Addresses: Faculty of Economics and Management, LRMD, Hassan First University of Settat, 26000, Settat, Morocco ' Faculty of Economics and Management, LRMD, Hassan First University of Settat, 26000, Settat, Morocco

Abstract: The purpose of this paper is to investigate managerial values that are prevalent in the Moroccan socio-cultural context and to examine how these values shape and influence success. Using a grounded theory approach to generate and develop theoretical data on leadership in the Moroccan context without preconceived theoretical frameworks. The authors collected and analysed data through in-depth interviews with 12 Moroccan supporters. The analysis identified nine key dimensions of Moroccan leadership values. The study also explored how the latter affected success in the specific context of the FIFA World Cup to provide a comprehensive understanding of the complex nature of leadership values in the Moroccan socio-cultural context, and offer valuable insights into the factors that contribute to success in high-pressure situations. The study extends the literature on Moroccan management values by providing new insights and a more comprehensive understanding of the impact of traditional Moroccan culture on management practices.

Keywords: culture; FIFA World Cup; indigenous perspective; leadership; management values; Morocco; success.

DOI: 10.1504/IJWI.2023.134986

International Journal of Work Innovation, 2023 Vol.4 No.4, pp.356 - 373

Received: 22 May 2023
Accepted: 30 Jun 2023
Published online: 23 Nov 2023 *

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