Title: SMEs e-strategies within the logistics and tourism industries

Authors: Gideon Azumah, Lenny Koh, Stuart Maguire

Addresses: Management School, University of Sheffield, 9, Mappin Street, Sheffield, S1 4DT, UK. ' Management School, University of Sheffield, 9, Mappin Street, Sheffield, S1 4DT, UK. ' Management School, University of Sheffield, 9, Mappin Street, Sheffield, S1 4DT, UK

Abstract: The main focus of this paper is identifying e-strategies within SMEs in the logistics and tourism industries to provide competitive advantage via an insight into the current strategies employed by the SMEs. This paper uses triangulation research method to obtain data from 56 SMEs to explore some of the strategic issues in the Internet Cultural Era (ICE). An analysis of the data and the literature provides new evidence of emerging e-strategies. Also the data analysis and results in this research reveals significant gaps between theory and practice and leads to the development of a new understanding of business e-strategies.

Keywords: e-organisations; fusion; e-strategies; internet cultural era; virtual partnerships; network technologies; SMEs; small and medium-sized enterprises; logistics; tourism industry; online strategies; business strategy; UK; United Kingdom; Ghana.

DOI: 10.1504/IJMED.2007.013456

International Journal of Management and Enterprise Development, 2007 Vol.4 No.5, pp.520 - 532

Published online: 30 Apr 2007 *

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