Authors: Jeffrey Hsu
Addresses: Information Systems, Silberman College of Business Administration, Fairleigh Dickinson University, 285 Madison Avenue, Madison, NJ 07940–1099, USA
Abstract: Web mining is an area that has garnered much attention in the past few years, with the ability to |mine| new knowledge and information from the vast expanse of the World Wide Web. This paper starts with an introduction to web mining research and applications, and then focuses on the key new technologies and methods in the field. This is then followed by a discussion of the important applications in the field, including those in marketing, e-commerce, crime, and web communities. The benefits and future of web mining, together with important areas for research, conclude the paper.
Keywords: data mining; web mining; internet; learning; innovation; e-commerce; electronic commerce; knowledge; world wide web; marketing; crime; web-based communities.
International Journal of Innovation and Learning, 2007 Vol.4 No.6, pp.612 - 630
Published online: 29 Apr 2007 *Full-text access for editors Access for subscribers Purchase this article Comment on this article