Article: Corporate strategic objective, corporate social responsibility practices and employees' affective commitment: a managerial perspective Journal: International Journal of Business Governance and Ethics (IJBGE) 2023 Vol.17 No.6 pp.705 - 725 Abstract: Currently, although the implementation of corporate social responsibility (CSR) practices and its incorporation into business strategies is emphasised widely in developed countries as a key to sustainable growth and economic profitability, this term is still new to the Vietnamese market because of the low awareness of the importance of CSR practices, which leads to the failure of many firms. Since Vietnamese firms do not prioritise CSR implementation, Vietnam is experiencing an increasing shortage of skilled employees owing to a lack of motivation. Therefore, this study examines the relationship between the corporate strategic objective (CSO), CSR practices and employee commitment, to provide recommendations to enhance motivation. This study used a quantitative approach and data from a questionnaire delivered to 869 enterprises in 2019 in Vietnam. Results suggest that the CSO had direct and indirect effects on employee commitment through the mediation of CSR practices. Inderscience Publishers - linking academia, business and industry through research

Title: Corporate strategic objective, corporate social responsibility practices and employees' affective commitment: a managerial perspective

Authors: Mai Ngoc Khuong; Khoa Truong An Nguyen; Thi Phuong Ngan To

Addresses: School of Business, International University, Vietnam National University, Ho Chi Minh City, Vietnam ' International University, Vietnam National University, Ho Chi Minh City, Vietnam; Thu Dau Mot University, Vietnam 06 Tran Van On st, Phu Hoa ward, Thu Dau Mot City, Binh Duong Province, Vietnam ' School of Business, International University, Vietnam National University, Ho Chi Minh City, Vietnam

Abstract: Currently, although the implementation of corporate social responsibility (CSR) practices and its incorporation into business strategies is emphasised widely in developed countries as a key to sustainable growth and economic profitability, this term is still new to the Vietnamese market because of the low awareness of the importance of CSR practices, which leads to the failure of many firms. Since Vietnamese firms do not prioritise CSR implementation, Vietnam is experiencing an increasing shortage of skilled employees owing to a lack of motivation. Therefore, this study examines the relationship between the corporate strategic objective (CSO), CSR practices and employee commitment, to provide recommendations to enhance motivation. This study used a quantitative approach and data from a questionnaire delivered to 869 enterprises in 2019 in Vietnam. Results suggest that the CSO had direct and indirect effects on employee commitment through the mediation of CSR practices.

Keywords: corporate strategic objective; CSO; corporate social responsibilities; CSR; affective commitment; managerial perspective; developing context.

DOI: 10.1504/IJBGE.2023.134196

International Journal of Business Governance and Ethics, 2023 Vol.17 No.6, pp.705 - 725

Accepted: 10 Jun 2022
Published online: 13 Oct 2023 *

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Title: Corporate strategic objective, corporate social responsibility practices and employees' affective commitment: a managerial perspective

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