Title: Impact of virtual community interaction, technology fit, and compatibility in examining the students performance: mediating role of e-class satisfaction

Authors: Manoj Kumar; Pradeep Mamgain; Srinivas Subbarao Pasumarti

Addresses: GITAM School of Business, Hyderabad, GITAM (Deemed to be University) Hyderabad, Telangana, India ' Department of Business Management, School of Management (DoBM), Hemvati Nandan Bahuguna Garhwal University (A Central University), Srinagar, Chauras Campus, Uttarakhand 249161, India ' School of Management, MIT-World Peace University, Pune, S.No.124, Paud Road, Kothrud, Pune-411038, India

Abstract: The authors tried to identify the mediating role of e-class satisfaction on the academic students' performance. The sample collected from Indian higher academic institution during COVID19 pandemic with the help of adoptive scaled items and expert suggestions. The total 384 number of responses were collected from the various academic intuitions. The descriptive measurement of items recorded on a seven-point of Likert scale, SEM and mediation test were performed to satisfy the objective. The study finding indicates, all predicators (VCI, TF and CMP) have a positive effect on e-class satisfaction and we also found a mediation effect on student performance. Additionally, we tried to find out the mediation effect of e-satisfaction on students' performance. The study objective to investigate how virtual community interaction, technology fit and compatibility collective develop the e-satisfaction of the university level student and considered the mediation effect of e-class satisfaction on students' performance building.

Keywords: virtual interaction; virtual community; technology fit; computability; e-satisfaction; student performance.

DOI: 10.1504/IJBIR.2023.134142

International Journal of Business Innovation and Research, 2023 Vol.31 No.4, pp.563 - 585

Received: 25 Jan 2021
Accepted: 09 Apr 2021
Published online: 12 Oct 2023 *

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