Title: Applying a persuasive framework for adopting a sustainable mobile travelling attitude

Authors: Maria Eftychia Angelaki; Theodoros Karvounidis; Christos Douligeris

Addresses: Department of Informatics, University of Piraeus, 80, M. Karaoli & A. Dimitriou St., 18534, Piraeus, Greece ' Department of Informatics, University of Piraeus, 80, M. Karaoli & A. Dimitriou St., 18534, Piraeus, Greece ' Department of Informatics, University of Piraeus, 80, M. Karaoli & A. Dimitriou St., 18534, Piraeus, Greece

Abstract: This paper proposes EPMA, an innovative persuasive framework, for supporting and evaluating an individual's travelling attitude towards sustainable mobility. EPMA emphasises the importance of engaging mobile application users to improve their travel habits and adopt a sustainable travelling attitude through appropriate motivation and feedback. This energy feedback is the new element of EPMA compared to existing frameworks for assessing this behavioural travel change. An application mockup named Epma_App, which embeds the functionality of EPMA, is presented and evaluated. The results indicate that the participants are willing to change their travelling habits towards more sustainable options and intend to use Epma_App for this change. Moreover, they are eager to provide evaluation feedback regularly to improve the travel services offered. Furthermore, the ease of use and effectiveness of Epma_App result in increasing the intention to use it not only for navigation purposes but also in fostering a long-life eco-friendly attitude.

Keywords: energy feedback; mobile transit applications; persuasive strategies and technologies; sustainable urban mobility; travel behaviour.

DOI: 10.1504/IJMC.2023.134039

International Journal of Mobile Communications, 2023 Vol.22 No.4, pp.476 - 510

Received: 14 Apr 2021
Accepted: 10 Feb 2022
Published online: 10 Oct 2023 *

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