Title: Factors determining the users' intention to adopt mobile bus app

Authors: Lee Yen Chaw; Chee Ling Thong; Mcxin Tee; Chit Su Mon; Chiw Yi Lee

Addresses: UCSI Graduate Business School, UCSI University, No. 1, Jalan Menara Gading, UCSI Heights, 56000, Cheras, Kuala Lumpur, Malaysia ' Institute of Computer Science and Digital Innovation, UCSI University, No. 1, Jalan Menara Gading, UCSI Heights, 56000, Cheras, Kuala Lumpur, Malaysia ' Faculty of Business, Communications and Law, INTI International University, Persiaran Perdana BBN, Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia ' Institute of Computer Science and Digital Innovation, UCSI University, No. 1, Jalan Menara Gading, UCSI Heights, 56000, Cheras, Kuala Lumpur, Malaysia ' UCSI College, Wisma UCSI, Lot 39890, Jalan Cerdas, Taman Connaught, 56000 Cheras, Kuala Lumpur, Malaysia

Abstract: This study examines factors that influence campus riders' intention to use the mobile bus app which can estimate bus arrival time and track bus location in real-time. Individual difference variables namely gender, age and experience were examined. The unified theory of acceptance and use of technology (UTAUT) model served as the framework while PLS-SEM was used for data analysis. Results derived from a total of 426 questionnaires revealed that performance expectancy, facilitating conditions, and social influence had positive and significant effects on campus bus riders' intention to use the mobile bus app. The findings also showed that effort expectancy has a large, positive, and significant influence on performance expectancy (with large effect size). This study also revealed that adequate resource support provided to campus bus riders has great impact on the users' ease of using the mobile app. Nevertheless, gender, age and experience were insignificant in moderating all the relationships.

Keywords: mobile apps; bus apps; transportation services; UTAUT model; behavioural intention; acceptance; gender; age; experience.

DOI: 10.1504/IJMC.2023.134026

International Journal of Mobile Communications, 2023 Vol.22 No.4, pp.385 - 407

Received: 23 May 2021
Accepted: 31 Oct 2021
Published online: 10 Oct 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article