Title: The mediating role of environmental values on green entrepreneurial intention factors: an empirical study from higher education students

Authors: Manoj Kumar Mishra; Vaishali Sharma

Addresses: Jagannath University, India; School of Management, OP Jindal University, India ' Faculty of Management Studies, Jagannath University, Jaipur, India

Abstract: The study explores the influence of factors, namely, entrepreneurial creativity, university green entrepreneurial support, green recognition, and green value variables, on green entrepreneurial intentions, along with the mediating role of environmental values among students. Data from 600 UG and PG students was collected using the survey method. The statistical techniques applied to the dataset were CFA and SEM using SPSS, AMOS, and process-macro. The results revealed that all the study variables positively and significantly influence students' green entrepreneurial intention. Moreover, environmental values also reinforce this relationship. Most of the previously conducted research focuses on entrepreneurship in context with its contribution to economic growth, employment generation, and reduction in a disparity of income. However, very few highlighted the green aspect of entrepreneurship and its contribution. The study's findings will provide directions to policymakers, entrepreneurs, students, educational institutions, and society to understand the ecosystem of green entrepreneurship.

Keywords: green entrepreneurship; environmental values; university green entrepreneurial support; UGES; higher education; green value; green recognition.

DOI: 10.1504/IJWI.2023.133304

International Journal of Work Innovation, 2023 Vol.4 No.3, pp.240 - 269

Received: 15 Apr 2023
Accepted: 22 May 2023
Published online: 11 Sep 2023 *

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