Title: Perceptions, motivations and revisit intentions: a narrative study of solo married women traveller in Delhi NCR, India

Authors: Kuldeep Singh; Reena Sharma

Addresses: School of Hospitality and Tourism, GD Goenka University, Gurugram, India ' School of Hospitality and Tourism, GD Goenka University, Gurugram, India

Abstract: Solo Traveller is an emerging trend globally, especially among women. This study's primary focus is on solo married women travellers in Delhi National Capital Region (NCR). The study explores the motivations and intentions of solo married women travellers through a mixed approach (both quantitative and qualitative) with in-depth interviews (participant stories). This study also indicates the constraints faced by married women travellers. This study extracted survey and open-ended responses from 36 frequent Delhi NCR female solo travellers. The findings revealed that motivation, perception, work-life balance, constraints, and revisit intentions are significant factors in solo female travel. However, some constraints include safety and security, which prevent solo women from travelling. The research will also motivate other solo women travellers to participate in this travel. This study will encourage policymakers to take initiatives for the nation's economic growth through the outflow of more women travellers. Furthermore, the research will help the travel agents promoting women travellers to develop their services accordingly.

Keywords: solo married women traveller; Delhi NCR; motivations; perception; work-life balance; revisit intentions; constraints.

DOI: 10.1504/IJTP.2023.133202

International Journal of Tourism Policy, 2023 Vol.13 No.5, pp.481 - 498

Received: 14 Oct 2022
Received in revised form: 27 Jan 2023
Accepted: 27 Jan 2023
Published online: 01 Sep 2023 *

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