Title: Corporate social responsibility perceptions and manager creativity: testing the mediating role of organisational identification

Authors: Um-E-Roman Fayyaz; Raja Nabeel-Ud-Din Jalal; Michelina Venditti

Addresses: DEA-Università degli Studi 'G.d'Annunzio' Chieti-Pescara, Viale Pindaro 42, 65127, Pescara (PE), Italy ' DEA-Università degli Studi 'G.d'Annunzio' Chieti-Pescara, Viale Pindaro 42, 65127, Pescara (PE), Italy ' DEA-Università degli Studi 'G.d'Annunzio' Chieti-Pescara, Viale Pindaro 42, 65127, Pescara (PE), Italy

Abstract: We examine how corporate social responsibility (CSR) perceptions (association and participation) affect manager creativity at the workplace and its mediating link through organisational identification. We collected data from the National Forum of Environment and Health (NFEH) 2019 that awarded 52 companies in Pakistan. NFEH is a purely non-profit, non-governmental, and voluntary organisation registered under the Voluntary Social Welfare Agencies Ordinance 1961. We employed convenience sampling to collect data from managers of 52 CSR performing organisations in Pakistan. We analyse the data with structural equation modelling (SEM) via R. Findings reveal that CSR association does not affect creativity. In contrast, CSR participation has a significant positive effect on manager creative performance. Furthermore, the decomposition analysis indicated that only in the case of CSR participation, OI has a mediating effect.

Keywords: CSR perceptions; CSR association; CSR participation; manager creativity; organisational identification.

DOI: 10.1504/IJBGE.2023.133157

International Journal of Business Governance and Ethics, 2023 Vol.17 No.5, pp.525 - 543

Received: 12 May 2021
Accepted: 21 Jan 2022
Published online: 01 Sep 2023 *

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