Title: Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future

Authors: Tuong-Vi Thi Tran; Minh-Tri Ha; Quang Nhut Ho; Nhu-Ty Nguyen

Addresses: School of Business, International University, Vietnam National University HCMC, Quarter 6, Linh Trung ward, Thu Duc city, HCMC, 700000, Vietnam ' School of Business, International University, Vietnam National University HCMC, Quarter 6, Linh Trung ward, Thu Duc city, HCMC, 700000, Vietnam ' School of Business, International University, Vietnam National University HCMC, Quarter 6, Linh Trung ward, Thu Duc city, HCMC, 700000, Vietnam ' School of Business, International University, Vietnam National University HCMC, Quarter 6, Linh Trung ward, Thu Duc city, HCMC, 700000, Vietnam

Abstract: This study gives an extensive review of the literature that exists concerning social identity theory (SIT). This paper helps to identify the recent trends in SIT in business research gaps. A search query on social identity theory yielded a total of 117 research publications from the Scopus database, which were then bibliometrically analysed using the bibliometrix R-package and VOSviewer. The theory development, characteristics, context and methodology (TCCM) framework has been employed for theory development and to identify gaps in existing research and future research direction. Results show a comprehensive picture of the existing literature on social identity from many perspectives and serve as the foundation for building a research agenda that connects components linked to social identity to purchase intention. The suggested research agenda is unique in that it integrates numerous stages of social identity theory with purchasing intention and offers a distinct outlook for future researches.

Keywords: identity; brand identity; social identity; purchase intention; business; bibliometric analysis; systematic review.

DOI: 10.1504/JGBA.2022.132954

Journal for Global Business Advancement, 2022 Vol.15 No.6, pp.782 - 813

Received: 14 Jun 2023
Accepted: 19 Jun 2023
Published online: 21 Aug 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article