Title: How McDonaldisation impacts on the operations in travel and tourism

Authors: Georgia Papadopoulou

Addresses: Department of Tourism Economics and Management, School of Business, University of the Aegean, Chios, Greece

Abstract: This study considered how different principles of McDonaldisation impacted the travel and tourism industry. McDonaldisation is defined as the process by which the principles of a fast-food restaurant dominated various sectors of society. As such, it is viewed as a model of best practice for an organisational force centred on the provision of high-quality services to customers. This study proposed the use of a qualitative research method by assessing the impact of such principles on efficiency and the quality of customer services. In achieving this objective, the relevant data were collected through interviews with representative travel industry operators based in the USA.

Keywords: McDonaldisation; travel; tourism industry; economy; services; customers.

DOI: 10.1504/IJSOM.2023.132462

International Journal of Services and Operations Management, 2023 Vol.45 No.3, pp.373 - 382

Received: 08 Feb 2020
Accepted: 10 Jan 2021
Published online: 21 Jul 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article