Title: The relationship between the recruitment strategy and the competitive advantage

Authors: Ayman Al Armoti; Nidhi Oswal; Adnan Jawabri

Addresses: Business Administration, AL Khawarizmi International College, Al Ain, UAE ' Business Administration, AL Khawarizmi International College, Al Ain, UAE ' Business Administration, AL Khawarizmi International College, Al Ain, UAE

Abstract: The study aimed to identify the relationship between the recruitment strategy and competitive advantage at four-star hotels in Al Ain City, United Arab Emirates. The study population consisted of all workers in four-star hotels in Al Ain, UAE, totalling 404 employees. A total of 198 questionnaires were distributed using simple random sampling. A total of 169 were returned, 141 of these were valid for statistical analysis. Results showed there is a correlation between the two variables of recruitment and the competitive advantage. Pearson correlation coefficients reached 0.17, by sig. (0.45) where it is statistically significant at 0.05. Moreover, the most significant recommendations were to increase recruiting people through online advertisements and internal advertisements within hotels in addition to advertisements in newspapers, satellite stations and universities. Furthermore, continuing the procedures for selecting employees based on the submission of job applications and passing interviews, tests, and medical examinations that will help toward achieving the competitive advantage.

Keywords: recruitment strategy; selection; competitive advantage; hotels; performance; online advertisements; interviews; tests; medical examination; internal advertisements.

DOI: 10.1504/IJBPM.2023.132313

International Journal of Business Performance Management, 2023 Vol.24 No.3/4, pp.286 - 303

Received: 08 Nov 2021
Accepted: 17 Mar 2022
Published online: 18 Jul 2023 *

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