Title: Qualitative research in social sciences: data collection, data analysis and report writing

Authors: Bui Thanh Khoa; Bui Phu Hung; Mohsen Hejsalem-Brahmi

Addresses: Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City, Ho Chi Minh City, 12 Nguyen Van Bao Street, Ward 4, Go Vap District, Ho Chi Minh City, Vietnam ' School of Foreign Languages, University of Economics Ho Chi Minh City, 59C, Nguyen Dinh Chieu St, District 3, Ho Chi Minh City, Vietnam ' Faculty of Economic and Management FEMS, University of Sfax, P.C. 2134, Tunisia

Abstract: Qualitative research is necessary because it explores variables that are not predetermined in social studies. This paper aims to present the definition, characteristics, and philosophical assumptions of qualitative research and critically to discuss major contemporary concerns in qualitative data collection. The main methods to collect data, alongside their strengths and weaknesses, are presented to help researchers use them properly. The authors also sketch different approaches to qualitative data analysis and measures of research reliability and validity. The paper ends with how to write a qualitative research report. Also, it discusses the ethical issues which researchers need to consider. With concise, straightforward, and in-depth analyses and presentations of the contemporary issues in qualitative research, this paper helps readers understand and choose appropriate approaches, methods, and techniques for their research.

Keywords: bias; data collection; data analysis; ethics; ethnographic; grounded theory; narrative; paradigm and approach; qualitative research; qualitative research report; reliability and validity; research triangulation.

DOI: 10.1504/IJPSPM.2023.132247

International Journal of Public Sector Performance Management, 2023 Vol.12 No.1/2, pp.187 - 209

Received: 28 Nov 2020
Accepted: 10 Dec 2020

Published online: 14 Jul 2023 *

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