Title: Monetary and non-monetary factors to leverage revisit intention: the key to survival for tourism in Indonesia during pandemic

Authors: Amelia Amelia; Ronald Ronald

Addresses: Management Study Program, Pelita Harapan University, Surabaya Campus 60234, Indonesia ' Management Study Program, Pelita Harapan University, Surabaya Campus 60234, Indonesia

Abstract: Tourism is an important economic sector in Indonesia. This research is interested to study especially in the era of the Covid 19 pandemic. This type of research is causal research with 250 respondents. The result shows that eight hypotheses are supported while two hypotheses are rejected. The rejected hypotheses are the effect of destination appearance and reputation to perceived value. The biggest influence in creating revisit intention is the perceived value because the compatibility between the health protocols required by the government and the protocols applied at tourist sites is the first and most important impression for customers.

Keywords: quality of touristic service; destination appearance; emotional experience; reputation; monetary cost; non-monetary cost; perceived value; satisfaction; revisit intention.

DOI: 10.1504/IJTGM.2023.132030

International Journal of Trade and Global Markets, 2023 Vol.17 No.3/4, pp.297 - 306

Received: 28 Jun 2021
Accepted: 16 Oct 2021
Published online: 07 Jul 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article