Title: Group decision approach for product development in the food industry

Authors: Over Manuel Montes Causil; Danielle Costa Morais

Addresses: Federal University of Pernambuco, Av. da Arquitetura – Cidade Universitária, Recife – PE, 50740-550, Brazil ' Federal University of Pernambuco, Av. da Arquitetura – Cidade Universitária, Recife – PE, 50740-550, Brazil

Abstract: Decision-making is a winning factor of success in product development. How group decision-making is constructed becomes a critical issue to be investigated in product development models and in group decision-making. Aggregating different preferences of decision-makers is the problem faced in this paper. Therefore, a multicriteria group decision-making approach is developed to support the decision to be recommended in the product development context. The proposed group decision approach is based on FITradeoff multicriteria method and Borda account. Findings show that this approach can be used as a guideline to build a fair recommendation in the food development process. Unlike current models, our model focuses on the evaluation of individual ranking for each decision-maker without a larger cognitive effort since incomplete information is used in scale constants elicitation procedure. Moreover, the model explores the higher positions of the alternatives to aggregate and attain the global ranking.

Keywords: multicriteria group decision-making model; food product development; flexible and interactive trade-off; Borda; voting system.

DOI: 10.1504/IJSAMI.2023.131883

International Journal of Sustainable Agricultural Management and Informatics, 2023 Vol.9 No.3, pp.195 - 212

Received: 21 Aug 2022
Accepted: 31 Oct 2022
Published online: 04 Jul 2023 *

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