Title: Carving strategic resilience roadmap for Indian automotive industry using hybrid analytical approach

Authors: Aditya Gautam; Asif Akhtar; Mrinalini Shah; Umang Soni

Addresses: Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India ' Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India ' Institute of Management Technology, Ghaziabad, India ' Department of Mechanical Engineering, Netaji Subhas University of Technology, New Delhi, India

Abstract: The automotive industry is in its transformation phase with the increasing environmental concerns such as temperature rise, pollution in major cities, and global warming, leading to new emission guidelines (NEG) as the major driving forces. The NEG has not only exposed the industry to challenges but is also ready to offer oceans of opportunities to the industry players. The principle aim of this study is to conceptualise the strategic intent and provide a framework for industry professionals to deal with challenges and threats compensated by industry strength and new opportunities effectively. A systematic hybrid analytical approach combining SWOT analysis, analytical hierarchy process, and external and internal factor evaluation modelling is applied to calculate the score of each environmental factor. Later, the results of the external and internal factor scores are plotted on the SPACE graph. A set of alternative strategic actions has been recommended and prioritised using the QSPM to deal with these challenges effectively.

Keywords: business continuity; automobile; external factor evaluation; EFE; internal factor evaluation; IFE; quantitative strategic planning matrix; QSPM; strategic position and action evaluation; SPACE; SWOT analysis; analytical hierarchy process; AHP; strategy.

DOI: 10.1504/IJBCRM.2023.131857

International Journal of Business Continuity and Risk Management, 2023 Vol.13 No.2, pp.115 - 137

Received: 16 Mar 2022
Accepted: 11 Jun 2022
Published online: 04 Jul 2023 *

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