Title: Identifying components affecting electronic business model in Iranian startups

Authors: Zinat Shariati; Hassanali Aghajani

Addresses: Department of Industrial Management, Faculty of Economics and Administrative Science, University of Mazandaran, Babolsar, Iran ' Department of Industrial Management, Faculty of Economics and Administrative Science, University of Mazandaran, Babolsar, Iran

Abstract: In the new economy, due to increasing competition among e-businesses, it is important to have a proper business model in e-businesses for success in your career. The purpose of this study is to investigate the factors affecting e-business model in Iranian startups. The statistical population of this study consisted of ten Iranian startups. The main variables of this study include key partners, key activities, key resources, value proposition, customer relationship, communication channels, cost structure, revenue streams, e-business culture and supply chain. Data were collected through interviews, questionnaires and documentations. Delphi hourly method was used to determine validation of questionnaire and Cronbach's alpha method was used to determine the reliability. Data analysis technique was performed through structural equations. In this study, the impact of key dimensions of research model mentioned above, on e-businesses was proven. Dimensions of e-business model increase productivity in Iranian startups and affect their success.

Keywords: business model; start-up; e-business; e-business model.

DOI: 10.1504/IJBIR.2023.131436

International Journal of Business Innovation and Research, 2023 Vol.31 No.2, pp.149 - 167

Received: 29 Jan 2020
Accepted: 08 Mar 2021
Published online: 13 Jun 2023 *

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