Title: Economic development and market impact of radical innovation on the food industry via TT U-I

Authors: Daniela Althoff Philippi; Emerson Antonio Maccari; Priscila Rezende da Costa; Bruno Matos Porto

Addresses: Universidade Federal de Mato Grosso do Sul (UFMS/CPAQ), Unidade II. R. Oscar Trindade de Barros, 740, 79200-000, Aquidauana – MS, Brazil ' Diretoria de Internacionalização – DRI/CAPES, Setor Bancário Norte, Quadra 2, Bloco L, Lote 06, 70040-020, Brasília – DF, Brazil ' Universidade Nove de Julho, Programa de Pós-Graduação em Administração – PPGA/UNINOVE, Rua Deputado Salvador Julianelli, s/n – prédio D – 1o Andar Barra, 01156-080, Funda, São Paulo – SP, Brazil ' Universidade Federal de Mato Grosso do Sul., Escola de Administração e Negócios – ESAN, Avenida Senador Filinto Müller, No. 1555. Bairro Vila Ipiranga, Campos, 79074-460, Grande – Mato Grosso do Sul., Brazil

Abstract: The adoption of open innovation by the food industry is on the rise, seeking research and development (R&D) through technology transfer from the university. Radical innovations are relevant for agribusiness and can lead to major changes and generate benefits. This study investigated the economic development and market impact of a radical innovation in the food industry via technology transfer university-industry (TT U-I), based on the contingent effectiveness model of TT. The TT innovation in this study regards the discovery of a molecule that is capable of extending shelf life of pre-processed food. The results showed effects of the innovation that the Model had not plotted, namely revenue extended to supply and productive chains, profitability beyond the enterprise, TT as a source of incremental innovations, vast potential to create new jobs and new businesses, international economic impact, and return of licenses to the agent (university), which promoted investments in new TT processes.

Keywords: contingent effectiveness; economic development; food industry; market impact; radical innovation.

DOI: 10.1504/IJBIR.2023.131434

International Journal of Business Innovation and Research, 2023 Vol.31 No.2, pp.197 - 222

Received: 28 Aug 2020
Accepted: 03 Mar 2021
Published online: 13 Jun 2023 *

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