Title: An empirical investigation on mitigation of bullwhip effect: practices perspective

Authors: Sachin Gupta; Anurag Saxena

Addresses: School of Information Technology, Vivekananda Institute of Professional Studies (VIPS), AU Block, Pitampura, New Delhi – 110034, India ' School of Management Studies, Indira Gandhi National Open University, Maidan Garhi, New Delhi – 110068, India

Abstract: Globalisation creates a competitive situation in markets due to which firms strive for optimal establishment of supply chain. Change in technology, response time and shrinkage life cycle of product, constant change in need of customer, etc., create a complex situation in implementation of supply chain to gain competitive advantage. One of the major identified phenomenon by virtue of which there exists a hindrance in optimal functioning of supply chain, occurs mainly due to operational decisions is identified as bullwhip effect. The present study identifies the factors which mitigate bullwhip effect on the basis of extensive literature review. The study conceptualises six-dimensional model for mitigation of bullwhip effect based on the identified factors. The impact of these factors on mitigating the bullwhip effect is measured empirically using the higher order confirmatory factor analysis model. The factors viz. information system, inventory management, promotional effect, and flexibility have a direct positive significant impact on mitigation of bullwhip effect whereas operations is found to be having negative impact on mitigation of bullwhip effect.

Keywords: bullwhip effect; supply chain management; factor affecting bullwhip effect; higher order confirmatory factor analysis.

DOI: 10.1504/IJPSPM.2023.131340

International Journal of Public Sector Performance Management, 2023 Vol.11 No.4, pp.401 - 434

Received: 21 Feb 2020
Accepted: 18 May 2020
Published online: 07 Jun 2023 *

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