Title: Optimising sports marketing strategy by the internet of things and blockchain technology

Authors: Kun Tang

Addresses: Department of Physical Education, Liaoning Institute of Science and Engineering, Jinzhou, Liaoning Province, China

Abstract: The sports industry commercialises rapidly, transforming sports into special entertainment products on top of the traditional values. More entities engage in sports products and services to meet people's growing sports consumption needs. This exploration aims to meet people's sports consumption needs. First, the sports marketing theory is introduced alongside the concepts of the Internet of Things (IoT) platform and blockchain technology. Next, the sports marketing strategy is established based on the IoT platform + blockchain (Blockchain of Things (BoT)). Finally, the influencing factors of sports marketing strategy are analysed, and sports marketing strategy's influence is explored from the technical level. The results show that the current sports market reform has a superior cultural and legal environment.

Keywords: sports industry; sports consumption; sports marketing theory; IoT platform; blockchain technology.

DOI: 10.1504/IJGUC.2023.131008

International Journal of Grid and Utility Computing, 2023 Vol.14 No.2/3, pp.229 - 238

Received: 03 May 2022
Received in revised form: 23 Aug 2022
Accepted: 03 Sep 2022
Published online: 18 May 2023 *

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