Title: Egypt as a macro-tourist destination: tourism services quality and positioning

Authors: Mohammed I. Eraqi

Addresses: Tourism Studies Department, Faculty of Tourism and Hotels, Fayoum University, Egypt

Abstract: This paper attempts to evaluate the overall views of inbound tourists about Egypt as a tourist destination. Statistical methods such as Mean, t. test, Chi2, factor analysis, KMO and Bartlett|s Test and Correlation Matrix were used to interpret and test the research results. The main conclusions of the research can be summarised as follows: based on the Likert scale, most of the tourism quality measures/variables were rated Very Good and Good. The most important variable was the friendliness of people, which was rated Excellent. The main weak point is the tourism transport services quality such as airport services quality and the bad behaviour of drivers. To improve the marketing of Egypt as a macro-tourist destination, it is necessary for the tourism policies to concentrate on improving the quality of the tourism infrastructure and the environment institutions.

Keywords: marketing; societal marketing concepts; macro-destinations; micro-destinations; tourism services; tourist destinations; tourism infrastructures; quality measures; factor analysis; positioning; national tourism organisations; NTOs; destination marketing organisations; DMOs; national tourism administrations; NTAs; Egypt; quality of service; QoS; transport services; airport services; driver behaviour.

DOI: 10.1504/IJSOM.2007.013094

International Journal of Services and Operations Management, 2007 Vol.3 No.3, pp.297 - 315

Available online: 07 Apr 2007 *

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