Title: Market knowledge acquisition and sustaining firm performance: an approach towards business excellence

Authors: Manoj Kumar; Pooja K. Singh

Addresses: Department of Business Management, School of Management, HNB Gahrwal Central University, Chauras Campus, Srinagar, Uttarakhand 249161, India ' Faculty of Commerce and Management Studies, Sri Sri University, Shruti Building, Sri Sri Vihar, Ward No. 3, Godisahi, Cuttack, Odisha 754006, India

Abstract: At present, managing and sustaining performance has become a challenge for organisations, where environment forces (enabling and restraining) are continuously interacting and results as dynamic, uncertain and unforeseen contexts. Knowledge optimisation plays a significant role in managing and synchronising core business practices which can be ensured by linking its source and deployment to sustain long-term business performance. The present study aims to explore the linkage among market knowledge acquisition, firm innovation and performance. Theoretical pieces of evidence, relevant research work and arguments have been retraced from e-database/sources such as Google Scholar, EBSCOHost, ScienceDirect, ProQuest, etc. using a systematic review method. This study adds value to knowledge literature, by offering insights into the knowledge sourcing aspect and exploring how it enhances innovation practices to sustain organisational performance. This study inferences, limitations, and future opportunities have also been discussed.

Keywords: market knowledge acquisition; MKA; firm performance; business excellence; innovation; knowledge management.

DOI: 10.1504/IJBEX.2023.130778

International Journal of Business Excellence, 2023 Vol.30 No.1, pp.53 - 75

Received: 27 Apr 2020
Accepted: 23 Jul 2020

Published online: 07 May 2023 *

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