Title: Factors influencing the adoption of mobile banking services: a cross-sectional analysis

Authors: Pooja Kansra; Pawan Kumar; Nongthangba Thangjam

Addresses: Mittal School of Business, Lovely Professional University, Punjab, India ' Mittal School of Business, Lovely Professional University, Punjab, India ' Mittal School of Business, Lovely Professional University, Punjab, India

Abstract: With an advancement of technology, consumers nowadays have more alternatives over their preferences in banking. Thus, present study examined the factors influencing the adoption of mobile banking in Punjab. A structured questionnaire based survey was performed in the state of Punjab, with a multi-stage stratified random sample of 200 respondents. The data was analysed with descriptive statistics and Logit regression. It was observed that 59% of the respondents were aware of the mobile banking. The factors which influence the adoption of the mobile banking were convenience, risk, reliability and cost effectiveness. The results of Logit regression indicated a relationship between demographic variables and adoption of mobile banking. The study suggested the need to strengthen the security and privacy concerns as it will help to go a long way to expand mobile services among the general masses.

Keywords: mobile banking; awareness; factors; risk; security; convenience; willingness to adopt; gender; income; education.

DOI: 10.1504/WREMSD.2023.130621

World Review of Entrepreneurship, Management and Sustainable Development, 2023 Vol.19 No.3/4/5, pp.269 - 279

Received: 26 Mar 2020
Accepted: 09 Apr 2021
Published online: 02 May 2023 *

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