Title: Assessing the impact of corporate credibility and technology acceptance on online shopping

Authors: Esther Swilley, Ronald E. Goldsmith

Addresses: Department of Marketing, College of Business, Florida State University, Tallahassee, Florida 32306, USA. ' Department of Marketing, College of Business, Florida State University, Tallahassee, Florida 32306, USA

Abstract: The purpose of this study was to assess the relationships between perceived ease of use, usefulness, trustworthiness, and expertise with self-reported willingness to give information to an e-vendor, future e-vendor purchase intentions, and to recommend the e-vendor to others. Data from a survey of 70 adult respondents showed that perceived ease of use, perceived usefulness, and perceptions of corporate trust were positively correlated with future purchase intentions and willingness to recommend the e-vendor to other consumers. Only trust, however, was positively associated with information giving. Perceived corporate expertise was virtually unrelated to how consumers evaluated their online vendors.

Keywords: technology acceptance model; TAM; corporate credibility; internet shopping; electronic marketing; electronic retailing; online shopping; ease of use; usefulness; trustworthiness; corporate expertise; perceptions; e-vendors; corporate trust; online vendors; purchase intentions; internet marketing; internet retailing.

DOI: 10.1504/IJEMR.2007.013053

International Journal of Electronic Marketing and Retailing, 2007 Vol.1 No.3, pp.199 - 216

Available online: 06 Apr 2007 *

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