Title: The nexus between student satisfaction and continuance intention to use mobile learning

Authors: Wasfi Alrawabdeh; Muneer Abbad; Faten Jaber; Ammar Alalawneh; Mohammed AlBarghouthi

Addresses: Faculty of Business and Administrative Sciences, The Hashemite University, Zarqa 13133, P.O. Box 330127, Jordan ' Business Administration Division, Community College of Qatar, Doha, P.O. Box 7344, Qatar ' Oxford Brookes Business School, Oxford Brookes University, Oxford, OX3 0BP, UK ' Business Administration Department, Yarmouk University, Irbid 21163, P.O. Box 566, Jordan ' Business Administration Division, Community College of Qatar, Doha, P.O. Box 7344, Qatar

Abstract: Recent developments in smartphone technology are paving ways for new opportunities to enhance students' experience. However, this depends on students' acceptance of the innovative solutions offered by these devices. This paper sheds light on the crucial effects of student satisfaction on their intention for continuous usage of mobile learning (m-learning). Based on the UTAUT model, this study examines how students' beliefs and level of satisfaction shape their continuance intention to use m-learning. In so doing, this research offers educators with a tool to design and assess the implementation of m-learning. Two-step structural equation modelling is used to test a set of hypothesised relationships within the proposed model using survey data from 300 Jordanian students. The findings indicate that facilitating conditions, performance expectancy, social influences, effort expectancy, and perceived enjoyment beliefs improve student satisfaction in relation to teaching quality overall. This motivates continuance intentions to use m-learning in Jordanian higher education institutions.

Keywords: UTAUT; enjoyment; mobile learning; m-learning; acceptance of technology; developing countries; e-learning tools; challenges to higher education; Jordan.

DOI: 10.1504/IJMP.2023.130357

International Journal of Management Practice, 2023 Vol.16 No.3, pp.390 - 406

Received: 19 Mar 2021
Accepted: 19 Sep 2021
Published online: 18 Apr 2023 *

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