Authors: Sucheta Agarwal; Vivek Agrawal; Jitendra Kumar Dixit
Addresses: Institute of Business Management, GLA University, Mathura, 281406, India ' Institute of Business Management, GLA University, Mathura, 281406, India ' Institute of Business Management, GLA University, Mathura, 281406, India
Abstract: Regardless of the glass ceiling effect and the question of flexible jobs, women entrepreneurs continue to enter the entrepreneurship sector. There has been more research into this field and woman entrepreneurs can be seen as the latest trend for women's empowerment in the 21st century. Women are building employment, adding to economic prosperity, and also being responsible for enhancing the role of other women by developing digital enterprises. In doing so, the success of these digital enterprises is influenced by other factors. The purpose of this paper is to define, evaluate and clarify, in the sense of technological innovation, the factors associated with the growth of women's own enterprises. A systematic and comprehensive analysis of literature has been carried out for the purpose of the research for the given time. The results stressed the relevance of regulatory policies and policy to the growth of women-owned digital enterprises, in addition to technical information, such as the occupation of parents, financial support from banks and government and non-profit organisations.
Keywords: digital entrepreneurship; motivational factors; women enterprises; cultural factors; socio-economic factors.
International Journal of Business Excellence, 2023 Vol.29 No.4, pp.581 - 599
Received: 15 Feb 2020
Accepted: 21 Jul 2020
Published online: 10 Apr 2023 *