Title: Is the e-payment gateway system sustainable in India? – Analysis through the interpretive structural model approach
Authors: Deepa Jain; Manoj Kumar Dash; K.S. Thakur
Addresses: School of Commerce and Business Studies, Jiwaji University, Gwalior – 474002, India ' ABV-Indian Institute of Information Technology and Management, Gwalior – 474002, India ' School of Commerce and Business Studies, Jiwaji University, Gwalior – 474002, India
Abstract: Globally, digital payment has been seen as a common feature of developed countries. A gap was identified in literature regarding identification of the most critical variables in e-payment and the development of a model for the sustainability of e-payment. The purpose of the present study is to fill this gap, by identifying and modelling the critical factors influencing e-payment sustainability. The study also looks at the sustainability of the e-payment gateway system and develops the interpretive structural model (ISM) approach. The cross-impact matrix multiplication applied to classification (MICMAC) analysis technique has been used. Results of the study shows that behavioural intention, compatibility, trialability, trust, security, perceived cost and other factors play a significant role in the commitment of the consumer towards e-payment. The findings of the study will guide government, corporates and policy makers while framing strategies and policies for the sustainability of digital payment – a cashless move in India.
Keywords: electronic payment; sustainable portfolio strategy; accessibility strategy; value proposition strategy; ISM-MICMAC; technology adoption.
International Journal of Business Excellence, 2023 Vol.29 No.4, pp.455 - 484
Received: 02 Jun 2020
Accepted: 25 Jun 2020
Published online: 10 Apr 2023 *