Article: Socio-psychological factors in sustainable mobile phone facilities usage behaviour Journal: International Journal of Mobile Communications (IJMC) 2023 Vol.21 No.3 pp.410 - 431 Abstract: Globally, a substantial amount of expenditure is made on the use of mobile phone facilities such as voice calls, text messaging and internet browsing. Is this expenditure justifiable with regards to the sustainable use of mobile phone facilities? This study investigates the role of socio-psychological factors in sustainable mobile phone facilities' behavioural usage based on hypotheses with a sample of 208 participants. The study design was cross-sectional, <i>t</i>-test, variance (ANOVA), and hierarchical regression were statistical tests applied on the data. Descriptive statistics revealed low sustainable mobile phone facilities usage behaviour among participants. Test of hypotheses revealed a significant influence of gender, educational qualification, and residential place on sustainable mobile phone facilities usage behaviour. Composite analysis revealed a substantial impact of personality on sustainable mobile phone facilities usage behaviour. The analysis of post-hoc indicates conscientiousness and neuroticism showed significant differences. Furthermore, demographics significantly contribute to sustainable mobile phone facilities usage behaviour while personality factors did not. There is a need to enhance sustainable mobile phone facility usage behaviour through attitudes and behavioural change programs. Inderscience Publishers - linking academia, business and industry through research

Title: Socio-psychological factors in sustainable mobile phone facilities usage behaviour

Authors: Chiyem Lucky Nwanzu; Sunday Samson Babalola

Addresses: Department of Psychology, Delta State University, Abraka, Nigeria ' Faculty of Management Sciences, Walter Sisulu University, Butterworth, 4960, South Africa

Abstract: Globally, a substantial amount of expenditure is made on the use of mobile phone facilities such as voice calls, text messaging and internet browsing. Is this expenditure justifiable with regards to the sustainable use of mobile phone facilities? This study investigates the role of socio-psychological factors in sustainable mobile phone facilities' behavioural usage based on hypotheses with a sample of 208 participants. The study design was cross-sectional, t-test, variance (ANOVA), and hierarchical regression were statistical tests applied on the data. Descriptive statistics revealed low sustainable mobile phone facilities usage behaviour among participants. Test of hypotheses revealed a significant influence of gender, educational qualification, and residential place on sustainable mobile phone facilities usage behaviour. Composite analysis revealed a substantial impact of personality on sustainable mobile phone facilities usage behaviour. The analysis of post-hoc indicates conscientiousness and neuroticism showed significant differences. Furthermore, demographics significantly contribute to sustainable mobile phone facilities usage behaviour while personality factors did not. There is a need to enhance sustainable mobile phone facility usage behaviour through attitudes and behavioural change programs.

Keywords: demographics; personality; cross-sectional design; sustainable development; consumer behaviour.

DOI: 10.1504/IJMC.2023.130013

International Journal of Mobile Communications, 2023 Vol.21 No.3, pp.410 - 431

Received: 14 Jan 2020
Accepted: 12 May 2021
Published online: 04 Apr 2023 *

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Title: Socio-psychological factors in sustainable mobile phone facilities usage behaviour

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