Title: Unveiling the influence mechanism between green relational capital and social sustainability outcomes

Authors: Arab ul Mateen; Ahmad Raza Bilal; Mohammad Adil Khushi

Addresses: Superior University, 17 km Raiwind Road, Kot Araian, Lahore, Pakistan ' Sohar University, P.O. Box 311, Jamia Street, North Al-Batinah, Oman ' Qarshi University, 8-km Thokar Niaz Baig, Canal Bank Road, Opposite Izmir Town, Lahore, Pakistan

Abstract: This study investigates the hospitality sector for the role of green relational capital on social sustainability via the effect of corporate social responsibility culture (CSR culture) and top management support. The data were collected from 234 employees working in the hospitality sector of Punjab, Pakistan. Partial least square-structural equation modelling was performed for analysis. The analytical findings revealed the significant positive effect of CSR culture and top management support on green relational capital and social sustainability. This research is novel as meagre research is found on social sustainability, particularly concerning green relational capital. Moreover, this study contributes to the existing literature on sustainability by exploring the influence mechanism between green relational capital and social sustainability via incorporating two underexplored but highly relevant constructs, i.e., CSR culture and top management support.

Keywords: green relational capital; CSR culture; top management support; social sustainability.

DOI: 10.1504/IJBE.2023.129910

International Journal of Business Environment, 2023 Vol.14 No.2, pp.145 - 163

Received: 19 Oct 2021
Accepted: 18 May 2022
Published online: 03 Apr 2023 *

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