Title: The propagation of information and the establishment of communication from a business management perspective

Authors: Hiroko Oe; Yasuyuki Yamaoka; Max Weeks

Addresses: The Business School, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB, UK ' The Open University of Japan, 2-11 Wakaba, Mihama-ku, Chiba, 261-8586, Japan ' Brockenhurst College, Lyndhurst Rd., Brockenhurst, Hampshire, SO42 7ZE, UK

Abstract: The success of a project depends on the correctness of the project plan and the adequacy of the overall management elements constituted by the project management body of knowledge (PMBOK). Further, the success of the project depends on the ability of the project leader to communicate his or her ideas to each member of the project team and to lead them to change their behaviour in achieving their aims and objectives. In this paper, we examine the communication process between the sender and receiver of information within an organisation based on the concept that the smooth distribution and communication of information should be the key element for business success. In other words, we attempt to identify and suggest the factors critical in communicating a leader's ideas and intentions to the staff within organisation, encouraging them to change their behaviour to achieve business success.

Keywords: information propagation; threshold; behavioural change; communication; threshold model.

DOI: 10.1504/IJBPM.2023.129850

International Journal of Business Performance Management, 2023 Vol.24 No.2, pp.200 - 211

Received: 05 Jul 2021
Accepted: 27 Jun 2022
Published online: 31 Mar 2023 *

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