Title: Perceived tourism development and tourism-friendly behaviour: the mediation role of overall quality of life

Authors: Seyedeh Fatemeh Ghasempour Ganji; Azar Kaffashpoor; Lester W. Johnson

Addresses: Department of Business Administration, University of Mazandaran, Babolsar, Iran ' Management Department, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, 9177948974, Iran ' Swinburne Business School, Swinburne University of Technology, Hawthorn, Victoria, 3122, Australia

Abstract: This study examines the link between tourism development with the tourism-friendly behaviour of local residents and the mediating role of residents' overall quality of life (QOL) in this regard. A sample of 384 residents of Mashhad city in Iran completed a questionnaire. Structural equation modelling (SEM) with Warp PLS was used for model estimation. The findings indicate that tourism development related to residents' QOL and their tourism-friendly behaviour positively. QOL partly mediates the relationship between tourism development and tourism-friendly behaviour. Moreover, the social and economic impacts of tourism development have a stronger association with QOL than the environmental and cultural impacts, and the impact of the social and environmental impacts of tourism development on tourism-friendly behaviour is stronger than the economic impact. Current studies on local settings lack a comprehensive investigation of the link between tourism development, QOL and tourism-friendly behaviour. The research findings could help researchers and authorities to recognise the key factors that predict residents' QOL and tourism-friendly behaviour.

Keywords: urban tourism development; tourism-friendly behaviour; environmental friendly behaviour; QOL; quality of life; social-cultural effect.

DOI: 10.1504/IJTP.2023.129835

International Journal of Tourism Policy, 2023 Vol.13 No.2, pp.162 - 179

Received: 13 Nov 2021
Received in revised form: 12 Apr 2022
Accepted: 25 Apr 2022
Published online: 31 Mar 2023 *

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