Title: Antecedents of tourist revisit intentions: the mediating effect of satisfaction

Authors: Albert Martins

Addresses: Department of Marketing, University of Professional Studies, Accra, Ghana

Abstract: The study examines the relationships between destination image, service quality, tourist satisfaction and tourists' intention to revisit the destination. The results indicate that destination image and service quality are positively related to tourists' intention to revisit the destination. Tourist satisfaction strengthens this relationship. The findings imply that deplorable tourist sites must be rehabilitated to improve their images to induce tourists' satisfaction and intention to revisit. In augmenting extant literature, the study further provided that irrespective of a tourist's age, gender, and educational level, his/her revisit decision will be influenced by the destination image and, most importantly, the satisfaction derived on the first visit. Knowing how vital tourism is globally and being the fourth most significant contributor to Ghana's economy, emerging markets with similar cultural backgrounds can leverage on these findings to boost their tourism industries. The findings are also relevant to potential foreign investors in Ghana.

Keywords: destination image; service quality; satisfaction; tourist revisit intention; Ghana.

DOI: 10.1504/IJTP.2023.129830

International Journal of Tourism Policy, 2023 Vol.13 No.2, pp.137 - 153

Received: 28 Aug 2021
Accepted: 09 Mar 2022
Published online: 31 Mar 2023 *

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