Title: Role of loneliness in destination emotional values and travel intentions: analysis of solo women travellers in India

Authors: Parvinder Kour; Sudhanshu Gupta

Addresses: School of Hotel Management and Tourism, Lovely Professional University, Phagwara, Jalandhar (Punjab), 144411, India ' J&K Directorate of Horticulture Planning and Marketing, Jammu (Jammu & Kashmir), 180006, India

Abstract: While millennial women are living the fastest and most complex lifestyles, loneliness has emerged as a distinct problem among them. However, travel promotes identity, education and aids in giving meaning and purpose to people's lives. Against this background, the present study aims towards establishing a link between loneliness and travel intentions among millennial women in India. The overall relationship was tested and it was found that the emotional values related to the destination play an important role. The relationship was elicited from the responses of Tier I cities - Delhi, Mumbai, Kolkata and Chennai. In addition, the feeling of loneliness has been found positively influencing the emotional values that tourist seek which further significantly influences their intentions to travel towards a destination.

Keywords: destination; emotional value; India; solo traveller; millennial; women; intention to travel; loneliness.

DOI: 10.1504/IJTP.2023.129168

International Journal of Tourism Policy, 2023 Vol.13 No.1, pp.35 - 52

Received: 01 Aug 2021
Received in revised form: 22 Feb 2022
Accepted: 22 Feb 2022
Published online: 27 Feb 2023 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article