Title: Push and pull factors for wellness tourism experience: framework development and implementations

Authors: Xuan Tai Mai; Thi Doan Trang Nguyen

Addresses: Department of Hospitality and Tourism, FPT University, Vietnam, District Ngu Hanh Son, Ward Hoa Hai, Danang City, 550000, Vietnam ' Department of Business, FPT University, Vietnam District Ngu Hanh Son, Ward Hoa Hai, Danang City, 550000, Vietnam

Abstract: Human beings by nature are resilient, and always attempt to discover new ways of relaxation to counteract extended periods of depression, which is reflected in the rapid growth of wellness tourism connected to health and wellbeing dimensions, such as body-mind-spirit. The trend is creating more opportunities for the tourism industry in the future as the unprecedented global health crisis has put extra pressure on the change in people's lives. By examining the current state of study on wellness tourism, this paper critically synthesises past literature and evaluates the substantive body of research on the internal motives of wellness travellers and their expected experience attributes. The study presents a framework for the implications of wellness travellers' motivations by adopting a push-pull perspective. The findings contribute to our understanding of tourist behaviour. Practical managerial implications for the creation and management of wellness experiences are also discussed.

Keywords: wellness tourism; push and pull factors; travel motivations; experience attributes; literature review.

DOI: 10.1504/IJTP.2023.129165

International Journal of Tourism Policy, 2023 Vol.13 No.1, pp.18 - 34

Received: 26 Oct 2021
Accepted: 01 Mar 2022
Published online: 27 Feb 2023 *

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