Title: Managing a green supply chain: role of communication, collaboration, learning and trust

Authors: Sundus Chishti; Salma Ahmed

Addresses: Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India ' Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India

Abstract: The study reveals that how the interplay of human dimensions - communication, collaboration, learning and trust, helps in managing a green supply chain. The study is based on primary data as well as secondary data. Primary data was collected by interviewing supply chain experts in academia and industry. Secondary data has been collected from various case studies and surveys. The study revealed the importance of communication, collaboration, learning, and trust in managing a green supply chain. Communication coupled with collaboration imparts learning, skill development among supply chain members. Frequent communication among supply chain members and collaborative initiatives fosters the inter-organisational relationships which impart trust in the relationships. When the various firms trust each other, they work together towards a common goal that creates positive outcomes. Supply chain managers need to develop a long-term relationship with other stakeholders to manage a green supply chain.

Keywords: green supply chain management; GSCM; communication; collaboration; learning; trust; sustainability.

DOI: 10.1504/IJSOM.2023.128944

International Journal of Services and Operations Management, 2023 Vol.44 No.1, pp.93 - 114

Received: 26 May 2020
Accepted: 21 Dec 2020
Published online: 13 Feb 2023 *