Title: Examining factors influencing consumer acceptance towards autonomous vehicle in Malaysia

Authors: Naviin Thayalan; Shaizatulaqma Kamalul Ariffin

Addresses: Graduate School of Business, Universiti Sains Malaysia, 11800 USM Pulau Pinang, Malaysia ' Graduate School of Business, Universiti Sains Malaysia, 11800 USM Pulau Pinang, Malaysia

Abstract: The purpose of this study is to examine the relationship between factors (perceived usefulness, perceived ease of use, social influence, perceived safety, and price sensitivity) influencing consumer acceptance towards autonomous vehicle in Malaysia. The moderating role of technology anxiety in the relationship between the above factors and the intention to adopt autonomous vehicle is also examined. A total of 231 respondents residing in Malaysia participated in an online survey. Data analysis and hypotheses testing were performed using Statistical Package for the Social Sciences and partial least square structural equation modelling. The findings confirm that the perceived usefulness, perceived ease of use, perceived safety, and social influence have significant and positive influence on the intention to adopt autonomous vehicle, whilst price sensitivity was found to be insignificant. Moderating role of technology anxiety does not strengthen nor weaken the relationship between the researched independent variables and intention to adopt autonomous vehicle.

Keywords: autonomous technologies; autonomous vehicles; AVs; self-driving cars; technology acceptance model; TAM; technology anxiety; perceived safety; price sensitivity; social influence; Malaysia.

DOI: 10.1504/IJSSM.2022.128918

International Journal of Sustainable Strategic Management, 2022 Vol.10 No.1, pp.1 - 24

Received: 04 May 2022
Accepted: 14 May 2022
Published online: 10 Feb 2023 *

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