Title: Developing entrepreneurial intentions in emerging markets: a comprehensive review of educational factors

Authors: Zainab Abdallah; Mohammad Hamdi Al Khasawneh; Amro Al-Madadha; Majd Abedrabbo

Addresses: King Talal School of Business Technology, Princess Sumaya University for Technology, P.O. 1438, 11941, Amman, Jordan ' King Talal School of Business Technology, Princess Sumaya University for Technology, P.O. 1438, 11941, Amman, Jordan ' King Talal School of Business Technology, Princess Sumaya University for Technology, P.O. 1438, 11941, Amman, Jordan ' King Talal School of Business Technology, Princess Sumaya University for Technology, P.O. 1438, 11941, Amman, Jordan

Abstract: This research investigates the effect of entrepreneurship education on graduates' entrepreneurial intentions in emerging markets. It examines the effect of student, teaching, and learning factors on graduates' entrepreneurship intentions in one integrated model. A quantitative approach using survey methodology was conducted in the emerging market of Jordan. In addition, structural equation modelling with 614 responses was carried out to assess the relationships hypothesised in this research. The findings indicate strong evidence for optimising entrepreneurship education on entrepreneurial intentions. Furthermore, effectively motivating students to study entrepreneurship using modern teaching capabilities reduces risk-aversion attitude towards entrepreneurial activities and positively increases entrepreneurial intentions towards starting up a business. This research extends the existing literature by incorporating other perspectives beyond student factors, including teaching and learning environment factors, to conclude the significant factors that facilitate entrepreneurship education. Likewise, the paper examined the effect of entrepreneurial education in emerging markets, which remains under-researched.

Keywords: entrepreneurship; entrepreneurship education; entrepreneurial intentions; emerging markets; Jordan.

DOI: 10.1504/IJIL.2023.128873

International Journal of Innovation and Learning, 2023 Vol.33 No.2, pp.177 - 204

Received: 20 Aug 2021
Accepted: 03 Feb 2022

Published online: 08 Feb 2023 *

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